Master Price:
$399.95
Additional Copies:
$25.95
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Guerrilla Media: A Citizen's Guide to Using the Electronic Media for Social Change
A guerrilla is defined as one who wages irregular warfare. In this ground-braking program, master communicator Tony Schwartz shows how individual citizens can overcome media power and indifference by using irregular methods to craft messages for radio and television – inexpensively and effectively. This is Guerrilla Media.
Using the principles described in this program, Schwartz has changed minds, changed laws and changed society for the better over the last forty years. Guerrilla Media defines Schwartz's principles clearly and concisely, illustrating them with notable case studies from his own repertoire of radio and television spots. In effect, the videotape puts the weapon of the media into the hands of the people.
Reviews:
"The program helps any 'David' who wants to square off against corporate and governmental Goliaths. Schwartz shows how to get your message across via electronic media - especially radio - and how it can produce dramatic effects for shockingly little money." Mark Fleischmann, Newsday
"This Guerrilla Media program is Tony Schwartz's gift to the democratic process." Ed Koch, former Mayor of New York City
"There are very few original ideas in politics, advertising or journalism. Tony Schwartz comes up with original ideas." Senator Warren Rudman (Retired), New Hampshire
"Content: Clear, invigorating and brilliant. A depacification program." Tom Shales, The Washington Post
Running Time: 120 Mins
Format: DVD-R
