"David is THE master of marketing communications. He has an uncanny ability to get to the heart of a product or technology and figure out how to communicate its benefits to customers and key influencers -- in visceral ways. At Wink, we had the challenge of launching a new technology into the cable and satellite television industry. Without David's help we might not have been able to cut through the noise. Today over 10 million homes enjoy Wink's interactive technology. I first met David in my previous startup when he was working for a competitor in the mobile software industry. I marveled that his client consistently got top billing in consumer and industry press, generated more buzz at industry conferences, and raised money at higher valuations - even though our company had a superior, more practical technology. Frankly it was frustrating having him work for the other team. In starting Wink, I was fortunate enough to get David on my side early."

"David is a valuable blend of innovation and determination. He is a businessman with a highly creative mind. From the mid 80s to the mid 90s, I was a senior officer of AT&T. I took full advantage of David's skills. He grew to become a highly respected communications consultant to a large group of executives at AT&T in media relations, marketing, corporate and product placement and speech making. He produced wonderful material that launched new products, coached me in presentations and wrote a number of important speeches including the keynote speech at the Consumer Electronics Show.

David developed my trust to an extent that he could tell me what I DIDN'T want to hear while realizing that I needed to hear it and to adjust my thinking. He has taken the craft of communications to a level that few have taken in the world of business. Whether he is paid by the hour, on a retainer or with a flat fee, he will deliver more than he promised and will not rest until you are fully satisfied. When you hire David, you hire a true partner."

"When the task involves articulating and communicating the essential value of a product or service to a buyer, David Hoffman ranks among the best that I have ever worked with. The complexity of marketing things to people who don't think they need them is substantial. You're prone to get carried away with descriptions from engineers about the latest technology or "buzz" for journalists and internal pressures from management to get out there and start selling.

Hoffman's way of thinking begins by asking: "why should anybody care about this thing?" You find yourself engaged in a dialogue with someone with the experience and wisdom gained from positioning countless products and services over many years. His whole process isn't so much about the acquisition and analysis of research as it is about understanding people and how they come to understand and to get comfortable enough with ideas to adopt them as part of their lives. Someone who has helped senior executives in companies ranging from the world's largest to newly funded startups. Someone who has created award-winning communications that moved millions of people, worldwide. If the people currently helping you develop and communicate your messages think too much like you do, I suggest that you would do well to get in touch with Hoffman right away."

"I am proud of the numerous successes I have had in my life. They are based in part on my knowing and working with the very best colleagues. I consider David Hoffman at the top of this list. As a corporate communicator, for corporations of any size, be they startups or Fortune 500 companies, he knows no equal. He understands on the deepest levels, what makes employees, and customers, and partners, and managements, feel best about one another, take positive action, and feel motivated. He does this, using techniques that he developed over the course of his life. They make the resulting work credible, and possibly more importantly, enjoyable. I am proud to add my voice to David's other colleagues in support of his efforts."

"I have known David Hoffman for many years. He is tenacious, persistent and to the point. While I was a senior executive at the IRS, I could count on David to clearly understand my needs and to present the best industry talent to my doorstep. I frankly find David amazing in his ability to sense the necessary chemistry, open communication channels, and to set the stage for mutually rewarding and enduring business relationships. Most recently, David assisted me with developing and implementing the marketing and communications strategy associated with a new startup supporting worldwide supply chain security. His council has helped us to stay on track and to avoid unnecessary or wrong turns. I would recommend him to anyone having a need to stratify their marketing options and who must stay abreast of the evolving competition and upcoming talent within a specific industry segment."

"There have been a number of professional chapters to my life. Many have been characterized by enormous challenge, great opportunity, eventual success, and David Hoffman. From using the video to create a breakthrough communication piece that won awards and opened new markets, to using his wonderfully intuitive imagination to suggest new approaches to technical development questions, David has always been a source of useable information, actionable strategies, and business inspiration both to me and to my various organizations for more than a decade. There are many compelling dimensions to David's approach. The dimension I appreciate most is his candor - he knows no way to communicate other than honestly and openly."

"There is no better story teller than David Hoffman. That's why I hired him to help put together my conference on Digital Rights. He has a sense of how to craft messages, a line of argument in ways that are intelligent, concise and to the point and yet also entertaining and full of life. David has a knack of how to communicate at a visceral level. I think he believes that any topic, no matter how dry and intellectual, can be made meaningful with an injection of reality - adding the people behind the story, and a clear understanding of the people affected by it. David pushes that everyone - customers, investors, partners - make decisions based on emotions and emotion aren't evoked by facts. The aren't evoked by the "specs." They come from stories. Helping to tell my story is why I hired David."

"David brings something to the currency of corporate communications (the press release, slide presentation, industrial video, trade show presentation) that is usually reserved for the big-budget TV commercial. That is the perfect marriage of message strategy and emotion. The results of David's ability to see the meaning in a product and then articulate it can have had startlingly powerful results. In one project that David helped us with, he came to our company and saw a classic differentiation problem---a new competitor announced a similar product almost every week and we were having a difficult time communicating who we were. Through an amazing process of sitting, talking, asking, trying out message concepts (recorded with that damn little tape recorder of his) David isolated the key elements that differentiated us and worked to articulate us in ways that literally infected the entire organization and impacted our standing in the market, altered our core product development and yielded a tremendous success."

"I've worked with David Hoffman for several years. There are few people who can do what he does; period. As an entrepreneur in the software industry, people ask me about my "proprietary advantage". Honestly, I've rarely found proprietary advantage in the technology. The magic of technology comes from the dramatic, sometimes amazing, impact it has on someone's life when the technology enables that person to do something they otherwise could not do. Hoffman unlocks the power of that bottom line proprietary advantage -- because he understands that the benefit from advances in technology are what make technology proprietary, not the technology itself. In short, if David Hoffman works on your story, it will be heard. In my opinion, this makes David Hoffman the 'proprietary advantage'."

"I have worked with David Hoffman for more than seven years. During that time David has done many critically important things for my portfolio companies. Among other things, David helped us to recruit a CEO when our headhunter could not find one. David also found (and closed on) a multimillion-dollar strategic partner (and the very first one) for another one of our portfolio companies. David's consistently positive attitude, high-energy, and desire to get things done (to sign deals, to improve positioning and key messages, and to bring people together) have made him very valuable to us, over and over again."

"David's film accomplishments are legendary as evidenced through numerous industry awards. What is less recognized by awards, is David's laser-like ability to conceptualize, articulate and target the message of every communications he is responsible for. There are many excellent media producers but very few of them understand 'message making' and presentations. In my experience, David Hoffman has no equal at this. His corporate clients-- AT&T, Mobil, Fidelity, Merck, UTC, understand this well and utilize David's unique ability to make marketing communications for targeted audiences with tailored messages that work- amazingly well."

"I've had the privilege of working with David Hoffman for a number of years now. On each project, David has been able to bring a light of relevance to every challenging business situation. His techniques on how companies, people, and their stories CAN BE HEARD and FELT, is nothing short of brilliant!!! I have often tried to understand how David does what he does. After observation, it becomes glaringly simple. He LISTENS! I mean; HE REALLY LISTENS, to people and situations. But more importantly he listens and stays absolutely true to the soul of their stories and not just to the interesting parts, but also to the mundane stuff that actually ends up being the golden nuggets of their stories. In our situation, I called David in to solve our company's entire branding a communications strategy. David not uncovered our company's most saleable story, but he went deeper and made us examine our key messages. Through this self-examination, David was able to get to the heart of our values to our customers and partners, along with a unique human twist. That twist allowed us to clearly differentiate ourselves within our market; completely re-positioned our company; and closed over 25 million dollars of business within our first full year of business.

"I was fortunate to work with David Hoffman this past year to create an orientation video for my company. I chose David from 3 competing producers because I didn't want to make a traditional corporate program that had that canned feel and gets laughed at by employees. David came in, quickly assessed our business and got to the heart of what we' are about as a company. He brought to us his fresh insight and new ideas-- ideas that led to the development of new sales tools and to the creation of a second video on our customer experience. Audiences inside and outside of our company have been moved by both of these productions. These two programs brought our managers to tears of joy and shouts of laughter. Imagine that from a "corporate" video!"

"David Hoffman cuts to the chase and helped improve my presentations. This has helped me enormously as founder of Headspace and Beatnik. His gift for getting things done, for telling it like it is, but with a touch of spice and a sense of fun, make any process that he is involved with a pleasure. He brings warmth and enthusiasm to every project he touches."

"David Hoffman is one of the most innovative communicators that I have ever worked with. As president, I have had to tell my story in many places in many ways. David has an amazing ability to focus on key issues, to help us to communicate these issues in a very clear and concise manner and to devise strategies that effectively reach large and critical audiences."

"To those who don't know David Hoffman already, I can tell you from experience that he can be entrusted with your most important projects. You will get not only his genius, passion and unbridled creativity, but also the pure pleasure of working with an extraordinary human being. The experience will help your company and give you insights that I have found, change you in meaningful ways."